BALANCED was founded by Shae with a vision to redefine intimate wellness through thoughtfully crafted, luxury formulations rooted in nature. With a background in skincare and a deep appreciation for botanical ingredients, she believes the most effective products begin with purposeful formulation—not unnecessary fillers. Inspired by the evolving needs of women at every stage of life, she created BALANCED to help support intimate pH balance, freshness, comfort, and confidence, with a special focus on women navigating hormonal changes and menopause. Every formula is intentionally crafted with carefully selected, naturally derived ingredients to help support the intimate microbiome and promote lasting comfort without compromising on luxury. More than a brand, BALANCED is a commitment to helping women feel seen, supported, and beautifully balanced—because confidence begins with caring for yourself from the inside out.